vowels is a made-in-Japan streetwear brand with a far-reaching vision. We had the honor of bringing it to life across all touchpoints. A highlight: developing a part research-library, part kinkos, part retail store, part tea house to get lost in.

vowels

Creative Direction
Brand Strategy
Production
Design Direction

Self-referential Japanese heritage; reflecting tradition back on itself.

Brand Launch Campaign photographed by Takashi Homma in Tokyo, Kyoto and Kajima

FW24 Campaign photographed by Nigel Shafran in Tottori, Tokushima and Kyoto

Vowels Retail Design in partnership with ANY

vowels SS25 presentation at museé des arts et metiers

produced by Kitten Productions

video by Nicolas Kuttler