Service Industries
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P008 → Messenger App

Services: Concepting, Copy, Creative Strategy, Art Direction
Role: Associate Creative Director 

We wanted to tell an anti-girlboss, pro-girl collective campaign that reflected the amazing girl groups we see on the internet. We built a digital campaign via product integration, merch, and social content to tell that story, and collaborated with artist Lucie Luxour to create a custom sticker pack and told her story in a product-first way.