P008 → Messenger App
Services:
Concepting, Copy, Creative Strategy, Art DirectionRole: Associate Creative Director
We wanted to tell an anti-girlboss, pro-girl collective campaign that reflected the amazing girl groups we see on the internet. We built a digital campaign via product integration, merch, and social content to tell that story, and collaborated with artist Lucie Luxour to create a custom sticker pack and told her story in a product-first way.